Volunteers — 3) Impact

Profile of Marketing Options®

Third of Three Posts:
1) Types
2) A Strategy
3) Impact

If, with persistency and time, the expected volunteerism of the four-step plan does become ingrained into the culture of a club, here’s what a Board can expect.

Type One — One or two Type Ones may feel a sense of responsibility now that the Board has made it clear that all members are expected to volunteer. Some Type Ones simply become apathetic and need to be explicitly reminded that their club must have volunteers, particularly if the club’s activities are extensive. Whatever the case, a few Type Ones may now actually step forward and volunteer thus moving up to Type Two.

Type Twos — One of the most important changes that a Board could hope for in this type is that they become more proactive and willing to step forward and sign up for volunteer activities now that volunteer jobs are posted without any need for persuasion. Why is this so important? Because Type Twos are traditionally laid-back. If a call for volunteers is made, they sit back and wait to be cajoled or asked personally. This inherent attitude puts significant additional pressures on Type Threes and Type Fours who are looking for volunteers. When cajoling is needed, Type Fours, along with Type Threes, have to hit the phones and coax Type Twos into helping. Cajoling is a frustrating and time-consuming job that makes Type Threes’ and Type Fours’ jobs much harder.

Type Threes — As more Type Twos volunteer without cajoling, more Type Threes may become willing to take on additional productive tasks for the club. New or unexpected issues should be expected to arise in clubs. Perhaps a challenge event is made by a neighbouring club. Or a problem arises that requires that a Special Committee be temporarily appointed to address the issue. Type Threes can offer the perfect pool of talent from which to draw the needed talent for the new and unexpected, particularly if they know the new or unexpected job has a limited-time duration.

Type Fours — Type Fours burn out because their jobs become overwhelming. They feel they have been carrying the brunt of the load for their clubs for too long and now they have nothing left to give. When a club has a culture of healthy volunteerism this is unlikely to happen and when it does Type Fours who recognize the creeping exhaustion that comes with burnout can ask for help and get it. They may still need a rest but now reducing responsibilities and dropping to a Type Three or even a Type Two position with the help of their fellow members can keep them active and comfortable within the club.

Posting the volunteer jobs on your bulletin board is a key part of this four-step plan. It allows all members to see how volunteerism is working and it encourages members to add their names to an event. Type Threes and Type Fours are a club’s natural volunteers. When they see help is needed for an event, they will sign up, too. Why shouldn’t a Committee Chair volunteer to take a turn working in the kitchen? Why wouldn’t the President spend a half a day helping in a booth at a community event?

This approach to volunteerism has worked so well in some clubs that in the case of annual or repetitive events, those calling for volunteers actually insert some members’ names before the event is even posted on the bulletin board and without even contacting those members first. They know that these members regularly volunteer for certain events so they insert their names in advance. If a job involves a particular time and/or date slot, they just pick one at random — they know that if it doesn’t work for the volunteer, the volunteer will just switch with another.

Now that’s volunteerism.

Copyright © by Marketing Options Inc. 2015.

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