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	<title>Marketing Options® &#187; outdoors</title>
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	<description>and Steve Carlson....Blogging Together as a Team</description>
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		<title>Classic, But Still In Style</title>
		<link>http://marketingoptions.com/classic-but-still-in-style/</link>
		<comments>http://marketingoptions.com/classic-but-still-in-style/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 23:34:12 +0000</pubDate>
		<dc:creator>Steve Carlson</dc:creator>
				<category><![CDATA[A Post by Steve Carlson]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Photos]]></category>
		<category><![CDATA[memories]]></category>
		<category><![CDATA[outdoors]]></category>

		<guid isPermaLink="false">http://marketingoptions.com/?p=269</guid>
		<description><![CDATA[

&#160;
When the mighty oak sheds its last leaf and I have to use a scraper to remove frost from my windshield that can mean only one thing — flu season is in full swing. And what a bang it’s made in the media this fall. Swine flu is pandemic. Athletes and boards of directors jumping [...]]]></description>
			<content:encoded><![CDATA[<p><meta name="keywords" content="handkerchief, health, flu, influenza, contagion, Steve Carlson, Marketing Options®" /></p>
<p><img src="http://www.marketingoptions.com/mo_images/P1000414.jpg" alt="Panasonic DMC-LX3, Leica 5.1mm, f/8, Shutter Priority, 1/40s, -1.0EV, ISO 100" style="float: left; margin-right: 1em; margin-bottom: 2em;"/></a></p>
<p>&nbsp;</p>
<p>When the mighty oak sheds its last leaf and I have to use a scraper to remove frost from my windshield that can mean only one thing — flu season is in full swing. And what a bang it’s made in the media this fall. Swine flu is pandemic. Athletes and boards of directors jumping the queue for inoculation. Strident voices screaming at politicians for botching the emergency measures supposedly in place to protect us citizens.<span id="more-269"></span></p>
<p>But I can handle all of it, even the politicians. What I can’t take, however, is a message that I keep hearing pushed by Health Canada. It’s a reflection of all the other half-assed solutions I have come to expect from government. You’ve seen the message if you own a television set. It’s the one that tells you if you are going to cough or sneeze, do it into your sleeve.</p>
<p>How delightful! You’re riding on the subway. People around you blithely sneezing all over their sleeves. Or, if seized by a coughing fit, they alternate between one arm and the other just in case the material on one of their arms starts to drip from their violent discharges. And you, compressed tightly in the standing crowd rub arms with them as Toronto’s ‘Better Way’ burps, bumps and lurches from station to station.</p>
<p>There is a more sanitary device to address this problem. Anybody raised in the ’40s and ‘50s, like myself, knows all about it. It’s called a handkerchief. Generally, about fourteen inches square for men, this handy device can be purchased for a modest sum unless your delicate proboscis demands the softness of a fine, Egyptian cotton.</p>
<p>As a kid, I always carried one in my pocket. Some of my friends then could be forgiven for using Kleenex®, since Kimberly-Clark was the only industry that kept our home town alive. In those days, we were taught not even to spit — use your handkerchief instead. I’ve always assumed this bit of wisdom was a carry-over from the days of the Spanish flu when Canadians died by the thousands. People tried desperately then to stop its spread any way they could.</p>
<p>Aside from the use for which the handkerchief was designed, I would like to give you a few other reasons for carrying one if you don’t do so already. First, for the outdoorsman, a hankie is a great protection from biting insects. Simply knot two adjacent corners of your handkerchief together and place the loop formed on top of your head and under your hat. (If you’re in insect country, you will be wearing a hat.) This action will make you look exactly like a member of the French Foreign Legion with the back and sides of your head and neck protected from both mosquitoes and the sun. If your handkerchief is on the small side, tuck the bottom edge under your collar. Spraying or soaking the handkerchief first in bug repellent is the pièce de résistance. Nothing will come close, not even your friends.</p>
<p>A handkerchief is great for medical emergencies. One weekend when I was about 10 years old, I was given my first jack knife. The condition that my father set down was that under no circumstances was I to take it to school. In those days you weren’t strip-searched and handcuffed if the teacher discovered you were carrying a knife — my father just wanted to keep an eye on me for safety’s sake. Naturally, on Monday morning I sneaked the jack knife into my pocket. Opening and closing the blade as I walked to school, I got only a few blocks from home before I accidentally closed the blade over my left forefinger. (I still have the scar.) Blood poured out of the cut but fortunately I was able to get it stopped before I got to school by tightly wrapping my handkerchief around the cut.</p>
<p>“Child’s play,” you say. OK, how about this? One summer I had a college friend home for a fishing trip. Miles up the Kenogami River, we were dragging our canoe over a logging boom when the outboard motor which I had raised out of the water to clear the boom, dropped. My finger was under the motor’s mount which acted as a guillotine for one of my fingers. Fortunately, the bone stopped this appendage from being completely severed. As I steered the canoe back to town, I never did completely stop the bleeding with my handkerchief. That took our local doctor and four or five stitches.</p>
<p>No, I’m not prone to cutting myself with sharp objects. I have handled axes all my life and to this day I still thank my lucky stars that, touch wood, I still haven’t buried the blade into my leg or foot. (One friend of mine buried a hatchet blade into his knee cap.) I’m afraid handkerchiefs won’t work for those sorts of accidents. A shirt or light jacket is needed.</p>
<p>Finally, for all you Young Turks who might be reading this post, a handkerchief is a wonderful opportunity to display your chivalry. For this to happen you must always keep your handkerchief neatly folded in your pocket. In fact, your handkerchief must be kept pristine, so on any given day if you think you might use it yourself, keep a second one handy in your other pocket. This event will only happen, at most, a few times in your life so be ready.</p>
<p>The day will come whether you’re riding public transportation, walking in the park, dining at a restaurant, or at work when you will encounter a gorgeous young woman alone and quietly sobbing to herself. The kleenex clutched in her fingers will be a sodden mass. Approach her slowly and quietly extend your pristine handkerchief to her. If at first she declines to take it, gently insist that she can keep it or return it to you later.</p>
<p>Now, the main reason gorgeous young women sob to themselves in public places is because of a broken romance. When she finally returns your handkerchief, cleaned and pressed, you will never have a better opportunity to talk or ask her out. If my fading recall is correct, this has happened to me only once and that was a lifetime ago. The young lady had recovered when she returned my handkerchief and she turned out to be wonderful but I’m afraid I’m not willing to share those details.</p>
<p><em><small><center>Copyright &copy; by Marketing Options Inc. 2009.<center></small></em></p>
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		<title>Kayaker Drowned by Skirt?</title>
		<link>http://marketingoptions.com/kayaker-drowned-by-skirt/</link>
		<comments>http://marketingoptions.com/kayaker-drowned-by-skirt/#comments</comments>
		<pubDate>Sat, 07 Nov 2009 01:01:48 +0000</pubDate>
		<dc:creator>Steve Carlson</dc:creator>
				<category><![CDATA[A Post by Steve Carlson]]></category>
		<category><![CDATA[Kayaking]]></category>
		<category><![CDATA[Photos]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[outdoors]]></category>

		<guid isPermaLink="false">http://marketingoptions.com/?p=182</guid>
		<description><![CDATA[

&#160;
I couldn&#8217;t believe the candor the first time someone admitted to me that he would never try kayaking because it terrified him. I had just pulled my 18-foot kayak up on beach in a park in Peterborough when this pleasant, middle-aged man stopped by. First he asked a few questions and then he made this [...]]]></description>
			<content:encoded><![CDATA[<p><meta name="keywords" content="kayaking, fear, white water kayaking, sea kayaking, skirt, Steve Carlson, Marketing Options®" /></p>
<p><img src="http://www.marketingoptions.com/mo_images/_DSC3095.jpg" alt="Nikon D300, VR18-200mm set at 105mm, f/8, Aperture Priority, 1/1600s, -0.7EV, ISO 200, Vivid" style="float: left; margin-right: 4em;"/></a></p>
<p>&nbsp;</p>
<p>I couldn&#8217;t believe the candor the first time someone admitted to me that he would never try kayaking because it terrified him. I had just pulled my 18-foot kayak up on beach in a park in Peterborough when this pleasant, middle-aged man stopped by. First he asked a few questions and then he made this startling admission.<span id="more-182"></span></p>
<p>Perplexed I remember asking why. At the same time, I tried to figure out what he found so frightening. As an answer came to mind I added, &#8220;I&#8217;m sure white water kayaking in big rivers with the water pounding down around you is intimidating. But you don&#8217;t have to fight rapids in those stubby, white-water boats to enjoy kayaking. What I do is called sea kayaking and you do that in lakes or even the ocean. You can surf in the waves or just go for a quiet, evening paddle.&#8221;</p>
<p>&#8220;No,&#8221; he said. &#8220;That&#8217;s not it. Bigger kayaks like yours frighten me even more.&#8221;</p>
<p>&#8220;But why?&#8221; I asked.</p>
<p>&#8220;Because in a lake I wouldn&#8217;t even be able to touch bottom and I&#8217;d be buried inside a larger kayak.&#8221;</p>
<p>&#8220;I still don&#8217;t understand,&#8221; I said. He was no longer looking directly at me. Instead his eyes flickered nervously to the side.</p>
<p>&#8220;Because if I tip upside down I won&#8217;t even be able to grab anything on the bottom to pull myself out. I&#8217;ll be trapped inside the kayak and, well, you know, drown.&#8221;</p>
<p>&#8220;So you think because you&#8217;re encased in the kayak that the water will keep you pressed inside when you&#8217;re upside down?&#8221; I asked.</p>
<p>&#8220;Yes&#8221;</p>
<p>&#8220;Believe me that&#8217;s not how it works. Actually when you turn over in a kayak, gravity takes over and you just fall out. In fact, you probably couldn&#8217;t stay in the kayak even if you tried.&#8221;</p>
<p>&#8220;But that skirt you wear to keep water out will hold me in.&#8221;</p>
<p>&#8220;You don&#8217;t have to wear the skirt,&#8221; I said. &#8220;But if you do to stay dry, it depends on the type of skirt you wear. White water kayakers wear a thick neoprene skirt to keep as much water out as they can when they play in rapids. The top of the skirt is cinched around their upper waist. When they get into their kayaks, the elastic hem of the skirt is stretched tight over the lip around the cockpit. The seal is so strong that the only way the white water kayaker can exit the boat is to pull on a loop that&#8217;s stitched into the front of all skirts. Once they break a corner of the seal around the lip, the whole skirt breaks free. But that&#8217;s not a problem for a sea kayaker because our skirts are generally made out of thin nylon and they&#8217;re not nearly so tight and strong. In fact, the first time I ever turned over I panicked and forgot to pull the loop.&#8221;</p>
<p>&#8220;What happened?&#8221; he asked.</p>
<p>&#8220;I started to kick and push out against the sides of the kayak and the nylon skirt just came off. It was easy to get out.&#8221;</p>
<p>We both stared at each other for a few seconds and I said, &#8220;Look, sea kayaking is lots of fun. Why don&#8217;t you just give it a try?&#8221;</p>
<p>&#8220;Not in my life time,&#8221; he replied. Then he turned and walked away.</p>
<p><em><small><center>Copyright &copy; by Marketing Options Inc. 2009.<center></small></em></p>
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