Volunteers — 3) Impact

Profile of Marketing Options®

Third of Three Posts:
1) Types
2) A Strategy
3) Impact

If, with persistency and time, the expected volunteerism of the four-step plan does become ingrained into the culture of a club, here’s what a Board can expect.

Type One — One or two Type Ones may feel a sense of responsibility now that the Board has made it clear that all members are expected to volunteer. Some Type Ones simply become apathetic and need to be explicitly reminded that their club must have volunteers, particularly if the club’s activities are extensive. Whatever the case, a few Type Ones may now actually step forward and volunteer thus moving up to Type Two. Continue reading Volunteers — 3) Impact

Volunteers — 2) A Strategy

Profile of Marketing Options®

Second of Three Posts:
1) Types
2) A Strategy
3) Impact

If your club does not have enough volunteer help to meet its needs, your Board of Directors may be to blame. It’s the Board’s job to provide the leadership and policy-making to resolve the problem.

True, a Board generally doesn’t have any power to force members of a club to volunteer. A Board can request, negotiate, cajole and beg for volunteers but usually only an employer or government has any real power to insist. By definition, the word volunteer implies a willingness to freely donate time and work. So what can a Board do for a club that’s not meeting its needs for volunteer help? Continue reading Volunteers — 2) A Strategy

Volunteers — 1) Types

Profile of Marketing Options®

First of Three Posts:
1) Types
2) A Strategy
3) Impact

Based the an average wage in Canada and the number of volunteer hours, volunteerism generates about $50 billion in annual economic value. Not bad for a country with a population less than the state of California and it’s a prime reason clubs survive. Even the richest clubs need volunteers if only for their Boards. For clubs of more modest means, volunteers keep the club running and membership dues reasonable — most need them to exist.

Is volunteerism working in your club? When your President or a committee chair calls for volunteers, do hands go up, signifying a willingness to help, or do heads turn away? Are your Board and Committee positions all filled or are there vacancies for lack of volunteers? Are new club initiatives dropped because help is not available for their successful implementation? Continue reading Volunteers — 1) Types